Privacy Policy

Last updated: June 7, 2026

This Privacy Policy explains how TrailKit ("we", "us", "our") collects, uses, and protects information when you visit trailkitgear.com (the "Site"). By using the Site, you agree to the practices described here.

Who we are

TrailKit publishes gear reviews, comparisons, and buyer's guides for the outdoors and everyday carry. You can reach us at matstonellc@gmail.com.

Information we collect

• Information you provide. If you contact us by email, we receive your email address and whatever you choose to include in your message.
• Automatically collected data. Like most websites, our hosting provider and analytics may log technical data such as your approximate region, browser type, device type, pages visited, and referring page. We use privacy-focused, aggregate analytics and do not use this data to identify you personally.

We do not knowingly collect more than we need, and we do not sell your personal information.

Cookies and similar technologies

We use a small number of cookies and similar technologies, grouped as follows:

• Essential — needed for the Site to function and to remember your cookie choice. These are always active.
• Analytics — help us understand aggregate traffic. Our analytics are designed to be privacy-friendly and cookieless where possible.
• Advertising — if and when we display ads, advertising partners may set cookies to measure and personalize ads. These load only after you accept via our cookie banner.

You can accept or decline non-essential cookies using the banner shown on your first visit, and you can change your choice at any time using the "Cookie Preferences" link in the site footer. You can also block or delete cookies through your browser settings.

Advertising

We may use third-party advertising vendors, including Google, to serve ads. With your consent, these vendors may use cookies to serve ads based on your prior visits to this and other sites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits.

• You can opt out of personalized advertising in Google Ads Settings.
• You can opt out of some third-party vendors' use of cookies at aboutads.info/choices or youronlinechoices.eu.

Affiliate links

The Site contains affiliate links, including links through the Amazon Associates Program and other affiliate programs. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. See our Affiliate Disclosure for details. Affiliate partners may use cookies to attribute a purchase to us.

Third-party links

Our content links to third-party websites (such as retailers). We are not responsible for the privacy practices of those sites. Please review their policies before providing personal information.

Your privacy rights

Depending on where you live, you may have rights regarding your personal information under laws such as the EU/UK GDPR and the California Consumer Privacy Act (CCPA/CPRA), including the right to access, correct, or delete your information, and to opt out of the "sale" or "sharing" of personal information. We do not sell personal information. To exercise any right, email us at matstonellc@gmail.com and we will respond as required by applicable law.

Children's privacy

The Site is not directed to children, and we do not knowingly collect personal information from children under 13 (or the minimum age in your jurisdiction). If you believe a child has provided us information, contact us and we will delete it.

Data retention

We keep aggregate analytics for as long as it is useful for understanding Site performance, and we keep emails you send us for as long as needed to respond and for our records. We do not keep personal data longer than necessary.

International visitors

We operate from the United States. If you access the Site from outside the U.S., your information may be processed in the U.S., where data protection laws may differ from those in your country.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be reflected on this page.

Contact us

Questions about this policy or your data? Email matstonellc@gmail.com.

This policy is provided for general information and is not legal advice. Consider having it reviewed by a qualified professional or a policy generator (e.g., Termly, iubenda) for your specific situation before scaling.